Wednesday, November 10, 2010

Mix Coherency - Mix Dynamics

The Marketing Mix Coherency :

Refers to how well the different elements of the mix blend together to accomplish the desired impact. For example, to sell an expensive luxury item in discount or bargain stores would show poor coherency between distribution and product offering.
 


The Marketing Mix Dynamics :

Focuses on how the mix must be adapted to suit the changing business environment, changes in company resources, and the changes in product life cycle stages.