Environmental scanning – also known as Environmental Monitoring – is the process of gathering information regarding a company's environment, analysing it and forecasting the impact of all predictable environmental changes. Successful marketing depends largely on how a company can synchronise its marketing programmes with its environmental changes.
The major components of environmental scanning are:
* External Environmental analysis
* Customer Analysis
* Competitor analysis
* Market analysis
* Company analysis
* Customer Analysis
* Competitor analysis
* Market analysis
* Company analysis
