MARKETING MANAGEMENT

As a result of growing competition, every firm is trying for greater visibility for its products in the market place as well as premier shel...

Modern business is very complex. Managers require data for decision making on marketing issues or to plan a marketing programme. Like the ad...

No product is sold without advertising backup. Advertising is a powerful tool in the hands of a marketer. In developing the marketing commun...

Before the industrial revolution, single individual produces – farmers, artisans, family based cottage or small enterprises — dominated the ...

The organization's performance in the marketplace is significantly influenced by the following three factors: * The organization's ...